The BETTER Letter
Modern leadership for those shaping today’s athletes.
One idea. Five minutes. A better leader—every week.
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How to install culture into your program.
Gaining a competitive advantage in NCAA Athletics has changed forever.
It's not what you think. Why your drive might be draining you and how to recharge.
The first step in moving towards 100X as a performer.
You can't know how you're doing until you establish a clear and guiding "why".
🧠 Why Better Leadership Starts With Better Filters, Not Just More Books.
🎯 Why deliberate practice isn’t just for the field or court.
🏆 Why your program or departments legacy has never been just about wins.
🪨 Takes no prep. Leaves lasting impact.
🔲 The tone you set now becomes the culture your team plays in all year long.
🎨 Leadership creates culture. Culture drives performance. Here’s how to make performance repeatable.
⭕️ Once your leadership is clear, here’s how to shape a culture that actually sticks.
🏗️ You believe leadership builds culture. Now it’s time to build your own.
🧱 What if your biggest barrier to performance isn’t skill—it’s interference?
🧩 Coaching isn’t just about leadership or culture—it’s about how leadership creates a culture that drives performance.
🧩 Why leadership isn’t just a piece of the pie—it’s what holds the whole thing together.
Why Investing in People Matters More in the Rev-Share Era
👏 Why Radical Mastery Might Be the Most Generous Thing You Can Do
