The BETTER Letter

One leadership idea, one time a week, with five immediate takeaways built for coaches and leaders in Athletics.

Read the five minutes of wisdom that top NCAA ADs, Coaches, and Pro athletes read each week to get BETTER.

Finding Your Purpose

You can't know how you're doing until you establish a clear and guiding "why".

Seth Kindig

Nov 14, 2024

alignment

📈 How to Know You’re Growing (Even If the Results Don’t Show It Yet)

Seth Kindig

Feb 19, 2026

golf

👷 5 Ways Coaches Accidentally Make the Job Harder

Seth Kindig

Feb 12, 2026

📚Read Like a Leader

🧠 Why Better Leadership Starts With Better Filters, Not Just More Books.

Seth Kindig

How to Win in the NIL and Portal Era

Gaining a competitive advantage in NCAA Athletics has changed forever.

Seth Kindig

Addressing Fear

The first step in moving towards 100X as a performer.

Seth Kindig

The Hidden Cause of Burnout.

It's not what you think. Why your drive might be draining you and how to recharge.

Seth Kindig

The Culture Playbook

How to install culture into your program.

Seth Kindig

Finding Your Purpose

You can't know how you're doing until you establish a clear and guiding "why".

Seth Kindig