The BETTER Letter

One leadership idea, one time a week, with five immediate takeaways built for coaches and leaders in Athletics.

Read the five minutes of wisdom that top NCAA ADs, Coaches, and Pro athletes read each week to get BETTER.

Finding Your Purpose

You can't know how you're doing until you establish a clear and guiding "why".

Seth Kindig

Nov 14, 2024

🏆 What is Excellence to You and How to Find it?

Seth Kindig

Jan 29, 2026

🏈 Did We Just Witness the Best Coaching Job in History?

Seth Kindig

Jan 22, 2026

📚Read Like a Leader

🧠 Why Better Leadership Starts With Better Filters, Not Just More Books.

Seth Kindig

How to Win in the NIL and Portal Era

Gaining a competitive advantage in NCAA Athletics has changed forever.

Seth Kindig

Addressing Fear

The first step in moving towards 100X as a performer.

Seth Kindig

The Hidden Cause of Burnout.

It's not what you think. Why your drive might be draining you and how to recharge.

Seth Kindig

The Culture Playbook

How to install culture into your program.

Seth Kindig

Finding Your Purpose

You can't know how you're doing until you establish a clear and guiding "why".

Seth Kindig