β³ Read Time: 5 min, 1,036 words
π Whatβs inside:
π Why reps alone donβt lead to improvement
π§ The difference between training and learning
π A simple framework to actually grow this offseason
β οΈ The trap that keeps athletes stuck year after year
What should we name this?
Last week, we told you this Tuesday would be the first edition of our athlete-directed newsletter. We plan to loosely follow the same themes as the coach newsletter.
Not always, but most of the time. But, we need your help! We are working through a couple of different names for this edition of the newsletter. Weβre gonna make the case for each below, but what do you think??
Built for BETTER:
Clearly communicates what we believe to be a quality of all great athletes. Not that they are the best. But, that they might be the best at getting better. Plus, bonus that it matches the BETTER brand in the name.
The Work Between:
Between games, between seasons, between who you are and who you could become. Itβs about the work between.
Which do you like?
Which name do you like better?
π Anecdote: βIβm Working Really Hardβ
Every year, there are a few athletes who come back after the offseason looking completely different. Theyβre not just more skilled. Itβs not that theyβre only stronger or faster.
More confident. More mature. More consistent. Itβs like the game has slowed down for them. But most athletes do only a little work. Or, maybe they even work really hard, but not much has changed.
Theyβre making the same mistakes. Same reactions. Same habits.
So whatβs the difference?
Usually, itβs not effort.
Itβs awareness.
π§ The Big Idea
A lot of athletes think improvement looks like this:
More reps = more improvement
But thatβs not always true.
Because if you repeat the same habits over and over again, you might just get better at being the same player.
The athletes who improve the most donβt just work hard.
They pay attention. They notice things. They ask questions. They make adjustments.
Weβve gotten to sit with a lot of athletes the past two years. At BETTER, weβve worked with:
- A Top 10 golfer in the world
- An all-SEC womenβs soccer player
- A Top Junior pickleballl player
β¦and just about everything in between. And not just in the team setting. Weβre talking 1-on-1 for multiple sessions.
Not usually in our first meeting, but right about our second, weβll evaluate how theyβre evaluating themselves.
In other words, weβre evaluating their system for getting better. We believe the easiest area to improve as an athlete is simply in how and what youβre practicing.
What are you trying to grow in?
How are you practicing it?
How are you tracking and measuring your growth or performance in that area?
So, we wanted to share some of the insight weβve gained here with you.
π 5 Things Athletes Who Improve Regularly Do

1. They know what theyβre trying to improve.
βGetting betterβ is too vague. The best athletes are specific. We know we are working with an elite athlete when they have an extremely specific answer for us right away.
Theyβve reflected, theyβve used data. They know how they need to move their inchworm.
(Golf Example Incoming) You have to be more specific than you think.
Are you working on your putting? Or are you working on your speed in putts inside of 10 feet?
Clear goals create focused work.
2. They donβt just train. They reflect.
After practice or training, most athletes immediately move on.
The best athletes pause and ask:
What did I do well today?
What hurt me today?
What needs attention tomorrow?
Thatβs how learning happens.
3. They stop blaming everything else.
A lot of athletes will have plenty of excuses for why they didnβt play, practice, or train better.
Great athletes ask:
βWhat can I control right now?β
They become masters at controlling what they are able to control. But, they do that by building mental reps every day. What are you in control of? Get really good at that.
4. They track their growth.
What gets measured gets improved. Most athletes track outcomes.
Whatever youβve said in number 1 - how are you measuring it?
Whatβs your plan for it?
What are you doing every day to improve?
What is the βtestβ you are using to see how youβve improved?
Pick 1β2 things. Track them every day. Make improvement visible for yourself.
Guess what? If you do this - it basically turns into your reflection!
5. They understand confidence is deeper than a feeling.
Confidence has nothing to do with how youβre feeling today, tomorrow, or anytime in the future. Itβs not how well you feel like youβre playing.
Itβs a deeper state of being. One that comes from understanding that one game, one week, or one practice doesnβt define you because with a good development system (see above), your improvement is inevitable.
It will happen. You donβt need one at-bat, one shot, one good game to prove that to yourself.
Nothing to lose. Nothing to prove. Nothing to hide. Thatβs confidence.
β οΈ The Real Trap
A lot of athletes will stay busy this offseason.
Very few will actually change.
Because improvement doesnβt come from doing more.
It comes from becoming more intentional about what youβre doing.
π Concluding Thought
Donβt just settle this offseason for saying that you worked hard.
Build a proven system for yourself where you can guarantee to yourself and anyone else that you got better because you have an area, reflection, and data to prove it.
π οΈ Want to Build Elite Culture?

Get BETTERβs Culture Playbook. A system designed to install a thriving, healthy, high-performance culture. Join over 1,000 coaches who use our Culture Playbook from youth club teams to national championship NCAA programs and everything in between.
Our first book, Lead Yourself First, is our field manual forΒ coachesΒ to build their Leadership. Weβve heard from many coaches who have read it, love it, and are taking their staff through it.
Havenβt gotten your copy yet?

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