At BETTER, we are committed to radically improving the landscape of leadership in Athletics.

We believe that YOU developing your leadership is the best thing for those you lead. We’ve created the BETTER SYSTEM to equip leaders to implement systems that will maximize their mindset, performance, and leadership. (check out the free demo here)

This newsletter is one small part of that mission. Each week, you'll receive an email focused on a single idea that will elevate your leadership. We'll share the proven systems and strategies that successful coaches and leaders are using to unlock their full potential and positively influence those they lead.

Our newsletters are designed to be quick, informative reads that won't take more than 5 minutes of your time. We hope they serve as a bite-size way to stimulate your thinking that you can immediately put into practice. To give you an idea of what these are like - we have included our first below.

If you are a leader in athletics, then this is for YOU. If you know other leaders in sports like you who are committed to not only getting better but helping those around them get better, send this along to them.

Thanks for coming on this journey with us.

Kevin DeShazo, Jeremie Kubicek, and Seth Kindig

Rest is a Competitive Advantage

How to be at your best for your team.

One of the core ideas at BETTER is that the foundational leadership skill is how well you know yourself.

The idea of leading your team well is quite simple. Be healthy. Be inspired. Be around those you lead. Know yourself, lead yourself, and lead others. While the idea is simple, we all know it’s difficult in practice.

We’ve talked to hundreds of coaches, athletic directors and leaders in sports. We’ve heard their stories. It’s a harder time than ever to be a leader in athletics.

That’s why implementing systems to protect and maintain your health, joy, and energy are more important than ever.

One idea? Those who prioritize their rest put it on the calendar. What activities can you designate each day, week, or month that you know will increase your peace? What brings you personal joy? Put it on the calendar.

Your ability to rest will impact your team.

Know yourself. Lead yourself. Lead others.