⏳ Read Time: 2 min

We’re doing something a little different this week.

The new year is kicking off for ADs, Coaches, and Athletes. Because of that, our year is kicking off too. Both Kevin and I will be on the road for most of August into September.

Kevin woke up to this text after leading a session on 100X Leadership and Coach Health for the AD and Coaches at a small school in California.

(We are incredibly grateful to get to serve coaches). 🥹

“Back to School” is in full swing.
The Fall season has officially begun.
Routines are forming.
Meetings are stacking.
And attention spans are shrinking.
So instead of a full essay, we’re giving you one quick tool:

🛠️ A 3-minute culture drill you can use this week.
No slides. No prep. Just clarity, ownership, and identity—all in under 180 seconds.

We actually share one of these every Wednesday in our Culture Playbook community. We call them Wednesday Workouts—short, actionable reps to build better leaders.

Leadership is like anything else worth growing in — it needs to be exercised.

P.S. If you’re new here and want to see a typical weekly letter from us, last week’s is a good one to check out.

🏋️‍♀️ The Drill

At the end of a practice or meeting, ask your team:

Let 2–3 people share.

That’s it.

Why it works:

• Reinforces team identity without preaching

• Builds shared language and recognition

• Turns vague values into visible action

Do this a few times a week and watch your culture become something your team lives—not just hears.

Coaches: Don’t give in to the temptation to give a long culture speech after people share. Let the answers do the talking. Just celebrate and briefly affirm.

P.S. If this kind of thing is helpful, the Culture Playbook (built for coaches and ADs) includes dozens more tools like it—plus a system to make them stick all season.

🧱 Build Your Culture on Purpose

Most coaches know the kind of culture they want.
But when is it time to teach it, reinforce it, and make it visible?
That’s where it breaks down.

That’s why we built the Culture Playbook—a simple, customizable system you can use to make your culture clear and coachable from Day 1.

It’s packed with short, practical tools and team exercises that take your values off the wall and bring them to life.
The same tools used by programs like Mississippi State, Florida State, and even teams at Microsoft and Google.

👉 Want to see how it works? Access a free trial explicitly built for:

No sales pitch. Just the system that backs up what you’ve been building.

🛠️ Want to win more? Know Yourself First.

Just last week, nearly 60 leaders signed up for our 5-day leadership course based on your Voice!

It will be sent to your inbox starting the Monday after you take the assessment and run for that week.

The assessment takes 10-15 minutes. Take it below.